If you have a small busi­ness or the biz bug because of your entre­pre­neur­ial spirit, you’ve already done the math and real­ized in today’s fast-paced, information-driven soci­ety, your cus­tomers, ven­dors, part­ners and can­di­dates increas­ingly expect you to have a Web site, and you are at a sig­nif­i­cant com­pet­i­tive dis­ad­van­tage if you don’t!

If you do have a web page — and there are more than a mil­lion of them on the Web today — then your web­site needs to achieve max­i­mum effec­tive­ness and gen­er­ate max­i­mum ROI. Your web­site needs to address many dif­fer­ent but com­ple­men­tary issues that span dis­ci­plines such as site design and aes­thet­ics, usabil­ity, con­tent, func­tion­al­ity and search­a­bil­ity. There are a lot of pieces involved in cre­at­ing an effec­tive web site, that’s where the Web­site Designer comes into play.

The Web­site Designer helps you to deter­mine the page lay­out, graph­ics, text loca­tion and col­ors of your site, as well as the nav­i­ga­tion and how pages will cross-link to one another. A Web­site Designer is the project man­ager for your site design after all; design­ing a web­site takes a wee bit of rocket sci­ence mixed in with some artis­tic magic and cre­ative vision. Your Web­site designer will under­stand your audi­ence to ensure that your vis­i­tors can get what they want quickly and easily.

Once your design con­cept is com­plete your Web­site Designer will take the design and cre­ate the code to make the site run. Your designer is also respon­si­ble for all the tech­ni­cal stuff that hap­pens behind-the-scenes to make sure the site works prop­erly for your visitors.

Of course your project doesn’t end here, you’ll still need to mar­ket your web­site and in a sea of web­sites online, you need to be found. This is where your Web­site Designer will work on your sites Search Engine Opti­miza­tion. Increas­ingly, peo­ple rely on search engines to find infor­ma­tion, so good search engine place­ment can make or break your site. Organic SEO will get your site included in search engines and will dic­tate your search result rank­ings based on site fac­tors. How­ever, search engines change their rank­ing algo­rithms reg­u­larly, requir­ing you to ana­lyze your traf­fic and usage pat­terns and con­stantly eval­u­ate and tweak your website.

Put your website’s design in the hands of experts. Whether you are look­ing for a redesign of your exist­ing site or a cus­tom design for a new web¬site, our design and devel­op­ment experts are ready to help you with your web­site design and aes­thet­ics, usabil­ity, con­tent, func­tion­al­ity and search-ability.

Con­tact us for a free quote today!

Posted in Online Marketing, Website Design
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The truth is being involved in social media takes time, some­thing that most peo­ple don’t have a lot of. In the past few weeks I have heard from sev­eral cus­tomers, friends and even my den­tal hygien­ist that they just don’t have time for social net­work­ing. So how can reg­u­lar folk get involved with social media? How much time does it really take and how can you fit get­ting involved with social media into your day-to-day rou­tine? Read more…

Posted in Online Marketing, Website Design
Search Engine Optimization, Social Media, Website Design Hide

What are all those con­fus­ing lit­tle words you come across in every other tweet? Has Twit­ter cre­ated a new lan­guage? Twit­ter is becom­ing a cul­ture in itself. Spawn­ing new words, and cre­at­ing new con­cepts around its lingo. For those of you who may be a lit­tle con­fused, this post is meant to clear up some of that inside mumbo-jumbo. Read more…

Posted in Online Marketing
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Google’s new social net­work­ing ser­vice announced ear­lier this week, “Google Buzz” uses data about those you fre­quently e-mail to auto­mat­i­cally build a social net­work for you. In Google Buzz, your address book is your net­work, that is if you use gmail. Google Buzz is not yet avail­able for Google Apps users but promises it is com­ing soon!

Google unveiled a new ver­sion of its mobile Google Maps appli­ca­tion for Android phones and ver­sion 4.0 of Maps has Buzz firmly inte­grated into it. Maps offers lay­ers such as Traf­fic and Lat­i­tude that adds new info to your map and now a new layer called Buzz. Now you can send a location-based Buzz directly from Maps.

Buz­zard watch­ing – a great way to find out who is using Google Buzz in your area. And, of course, be care­ful because each buzz includes a full address of where the more tech-savvy peo­ple are!

Posted in Network Support, Online Marketing
Buzz, Gmail, Google, Google Apps Hide

There are a range of dif­fer­ent news read­ers avail­able and new ver­sions are appear­ing all the time. Some RSS news read­ers can inte­grate with your email pro­gram such as Out­look while oth­ers are web based. Dif­fer­ent news read­ers work on dif­fer­ent oper­at­ing sys­tems, so you will need to choose one that will work with your computer.

Google Reader is a sim­ple yet very usable RSS reader with a flex­i­ble label­ing sys­tem and com­pre­hen­sive web-based RSS feed reader.

If read­ing your feeds through Out­look is your pref­er­ence, Attensa may very well be the RSS reader for you. Attensa inte­grates itself into Out­look so well that you’re not even aware it’s there most of the time. You can switch back and forth between read­ing email and RSS feeds very easily.

Have fune with your RSS feeds!

Posted in Online Marketing, Website Design
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Busi­ness web­sites are not the only pop­u­lar type of web­site out there. Many peo­ple are find­ing that cre­at­ing a per­sonal web­site can pro­vide addi­tional income, or even lucra­tive salaries. Blog­ging is one of the most pop­u­lar way that peo­ple are cre­at­ing addi­tional income for them­selves. To do this, pick a topic such as a hobby, cause, or type of enter­tain­ment and write. You will make your money through the ad place­ments on your site. There are many rev­enue providers that offer track­ing codes that allow them to track the times peo­ple click on their ad’s, in turn cre­at­ing rev­enue for you.

There are many rea­sons why you should have a new web­site. The ear­lier you begin to estab­lish your web pres­ence, the better.

Posted in Online Marketing, Website Design
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