Search Engine Optimization, Tracking & Analysis
Most companies spend a lot of time and attention on the design, the ‘face’ of their company, online. When that care and attention is never found, the result is a wasted opportunity for your company, and your bottom line. Customers must be able to find your website. Internet marketing brings the customers to your doorstep. That is what search engine marketing or search engine optimization does.
We offer customized solutions for getting more targeted traffic to your website. We focus on your Web site’s content, keywords and links to increase the traffic to your website. SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” search results. We use White Hat techniques, which will ensure that your site will show up in search results correctly and will stay there for a long time.
1. Your Title Tag Search engines give weight to the title of your page. Title is the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. The search engines use your title tag to gain an understanding of what each particular page is about. Each page on your site should have a unique, keyword rich title. When developing your title tags, it is important to think about which keyword(s) is most important to that page and include it at the beginning of the title. Also, limit the number of characters for each title to 90.
2. Your Description and Keywords Of these two essential internal elements, the meta description is much more important and should be carefully crafted to provide a keyword rich message. The meta description, along with the title tag, is often displayed in the search results and should therefore provide a reason for a user to click on your result instead of one of your competitors. When crafting your meta description, incorporate the same keywords that you used in your title, but write it in such a way that it sounds conversational. Try to limit your meta description to about 200 characters.
3. Get Those Inbound Links Search engines and specifically Google rank your pages according to the number of inbound links pointing at your page. Ie, sites such as craigslist, for rent, ULoop, trulia and any other sites you can get to link back to you.
4. Content-Laden Pages (Keyword Density) Google considers keyword density a large factor in ranking pages in search engine results. For example, if you want your page to have a high ranking when someone searches for the phrase “cool widgets”, keep repeating the phrase “cool widgets” in your document instead of substituting with pronouns such as “it”. Use your discretion with this, or your page will be unpleasant to read.
5. Regularly updated content Search engines make use of crawlers and robots to go through your site to see the changes and how often changes are made, if no changes are made Search engines see that as a non-relevant site and your site therefore does not hold as much weight as a site that consistently makes changes.
6. Length of time site has been online Search engines give weight to sites that have been online for 7+ years so if your site is a newer site one of the factors of the equation is out of your hands.
7. ALT Attributes Search engines cannot read images and as such alt text should be used on each image within your site to “tell” the search engine what that particular image is. However, in order to properly optimize your alt tags, your keywords should be considered and included in the tag. For example, if your store’s name is Bob’s and you sell Widgets, the alt text of the “Bob’s” logo should be “Bob’s Widget store.”
8. Sitemaps To ensure the search engines completely crawl and index your site, a sitemap should be created. A link to the sitemap should be included on each page of your site, generally in the footer area. A sitemap enables search engines to better find pages that are available for crawling, which helps the search engines more efficiently crawl your site.
9. Website Analytics Website analytic solutions that give you rich insights into your website traffic and marketing effectiveness.
